Three SKUs, ambient-stable, £3.95 per pouch. The format bet is whether fresh sells without refrigeration.
PetRetailNews Aug 31–Sep 6

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Top Story

Lily's Kitchen Bets Shelf-Stable Fresh Will Land With Stores That Skipped the Cooler

Lily's Kitchen just launched a fresh-food line that doesn't need refrigeration. Three SKUs, ambient-stable, £3.95 per pouch. The format bet is whether fresh sells without refrigeration.

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The Money

Deals, M&A, funding — and the read-through for indies.

• INABA Launched Complete Wet Food at Target Before Specialty. The Distribution Order Tells You What Changed.
The mass retailer got the brick-and-mortar debut for Churu's first complete wet food. The launch order is the story.  Read →
Pet Age
• Coles Walked From the $2.9B Greencross Deal in Three Weeks. The Valuation Gap Is Now the Story.
TPG wanted $2.9B. Coles did the math and walked. If you're planning an exit, the gap between those two numbers matters more than the deal itself.  Read →
Global Pet Industry
 
 

On the Shelf

New products, merchandising, and what's actually selling.

• If You Stock Pro Plan or Dog Chow, Ask Your Rep Which Plant Ships Your Order Now
The new facility is live and shipping. Whether it tightens your reorder window depends on one question your rep may not volunteer.  Read →
Pet Age
• H&H's Pet Division Grew Revenue but Shrunk Inside Its Own Company. That's the Signal.
The parent company grew 23.9%. Pet grew 1%. The mix drop is the decision a buyer should notice if these brands sit on your shelf.  Read →
Global Pet Industry
 
 

The Operator

Why a Single Pet Supplies Plus Opening in Brookhaven Isn't Actually News for Independent Retailers
The franchise added one more unit to a 725-location build-out. That's a data point, not a signal to change your category strategy.  Read →
 
 

Quick Hits

01.  What Do Colorado's New Pet Store Rules Actually Ban? (And When Do You Have to Stop Stocking It?) — The law takes effect January 1, 2028, but the exemption list is longer than the ban, and most independents already fit one.
02.  Northwest Naturals Pulled 1,956 Pounds of Frozen Chicken After FDA Found Salmonella and Listeria. Two Lot Codes, Nationwide Distribution. — Two specific lot codes, caught by FDA testing before shelf-level risk turned into reported cases. The liability sits with the store that keeps it on the shelf.
03.  FDA Announces Northwest Naturals Voluntarily Recall of Raw Pet Food Products — The U.S. Food and Drug Administration (FDA) has reported that Northwest Naturals of Portland, Oregon is voluntarily recalling 53 cases (1,2...
04.  ororo Expands Heated Pet Collection with Heated Dog Vest Styles, Heated Pet Blanket — ororo, a heated apparel brand on the market rooted in bringing premium, timeless, and cost-effective heated gear, has announced the expansi...
 
 

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