We're building the modern digital layer the independent pet channel never got: a sharp weekly brief, a newsroom that covers the business rather than the cute, and a living, verified map of the independents themselves. If you sell into that channel, serve it, or represent it — there's a version of this that works for you.
Those figures are the size of the market we cover — not our circulation. Ask us where any number on this page comes from and we'll tell you straight; the assets below are what's real today. Sources: APPA, IBISWorld.
A public, verified directory of active independent pet retailers — 9,050 stores mapped so far, each one confirmed by the store itself. Nobody else has a living picture of this channel. Associations co-brand it as a member benefit; distributors use it as a value-add for their retailers.
See the map →A free five-minute weekly read on the business of pet retail: the top story, the money, what's moving on the shelf, one operator tactic, and quick hits. Sponsorable, and co-brandable straight into your member or customer comms.
See The Brief →A newsroom covering deals, distribution, and shelf economics — plus the PR Wire, where any pet brand can publish an announcement free, or promote it in The Brief for $99. Releases are clearly labelled and kept structurally separate from our reporting.
See the wire →Sponsor The Brief — one clearly-marked sponsor per issue, in front of retailers and buyers who decide what gets stocked.
Co-brand the map — for associations and buying groups: your members listed and the directory co-branded as a member benefit.
Distribute the brief — syndicate it into your member or customer comms, co-branded, at no cost. Content for reach.
Retailer value-add — for distributors: a “claim your free listing” call-to-action that rides along with what you already send your stores. Nothing to build on your side.
Put a launch on the wire — free to publish, $99 to be promoted in The Brief. An editor still decides what runs.
Sponsorship, partnership, and paid placement never buy coverage, and never buy protection from it. Press releases are labelled as the company's own words and live apart from the newsroom. If we partner with you and the story goes the other way, we'll still run it — that's the only thing that makes the rest of this worth anything to you.
Brands, distributors, associations, buying groups — leave an address and we'll come back with the specifics for your side of the channel.
Tell us who you are and we'll reply ourselves — no automated sequence.
Brands, distributors, associations and buying groups. No list, no automation.