The plant-based chew brand reduced pricing by nearly 20% while adding a centralized retailer portal and redes...
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BetterBone cut pricing nearly 20% and added a retailer portal after SuperZoo feedback

BetterBone reduced pricing by nearly 20% while rolling out redesigned packaging, expanded merchandising tools, and a centralized retailer portal following feedback from distributors and retailers at SuperZoo, according to a company announcement. The plant-based chew brand reduced pricing by nearly 20% while adding a centralized retailer portal and redesigned packaging following distributor and retailer feedback at SuperZoo.

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The Money

Deals, M&A, funding — and the read-through for indies.

• Pet People adds cat treats at PATS to chase specialty shelf space
The company is launching Salmon Creamies, Creamy Sticks, Bites, Chicken Flakes and Duck Fillets at the show later this month.  Read →
Pet Business World
• Phillips Adding Elanco Isn't About More Brands. It's About Which Brands Distributors Will Carry.
The announcement frames it as easier access. The actual shift is about who controls the relationship between a major brand and independent stores.  Read →
Pet Age
 
 

On the Shelf

New products, merchandising, and what's actually selling.

• LIX Pet Wellness launched a second feline CBD formula for cats already using the first one
Advanced Formula: Feline combines 300mg CBD, 200mg CBG, and 100mg CBN in a 3:2:1 profile for animals under 30 pounds.  Read →
Pet Age
• If a Rep Pitches You a Three-Product Pet-Tech Bundle, Ask This Question First
A collar device, a camera, and an app subscription that only work together. Does the bundle earn the space it's asking for?  Read →
Pet Age
 
 

The Operator

Kroger's New Store Ops Chief Built Walmart's Grocery Pickup Business. That Changes the Conversation.
Mark Ibbotson built omnichannel infrastructure at Walmart and Asda. The mandate is digital and physical capabilities. Your SKU mix matters now.  Read →
 
 

Quick Hits

01.  Fi Recalls Supplements for Dogs Because of Possible Salmonella Contamination — The recalled products were distributed directly to consumers and through online retailers Amazon and Chewy.
02.  Sparkle Grooming Co. Secures $6M in Strategic Growth Financing — Investment led by Companion Fund, launched by Mars and Digitalis Ventures, comes as Sparkle surpasses 600 franchise licenses awarded and en...
03.  The Petfellas to Bring Montego Pet Nutritoin Karoo Wild Dog Treats to UK Market — Montego Pet Nutrition has announced a partnership with The PetFellas, a UK-based distributor dedicated to supporting independent pet retail...
04.  BSB introduces Sam’s Field brand to UK market — BSB Products is launching a new range of premium pet food to the UK market under the Sam’s Field brand. Made in Czechia by pet food produce...
 
 

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