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ADMC Just Put Natural Dog Company on Every Truck. Here's What That Does to Balm Pricing.Private Equity Just Bought the Middleweight Brands Your Shelves Depend OnPhillips-Bil-Jac Deal Signals Fresh Pressure on Regional Pet DistributorsBetterBone Just Launched in Four Countries at Once. Here's What That Says About Where Margin Really Lives.Brightkins Bets $17 Puzzles Can Pull Margin Back From the Treat WallWhy Pet Retailers Stopped Reading Your Trade NewsThe Innocent Hound Just Repackaged Its Complete Range. Here's What That Actually Tests.K9 Resorts Just Opened Its Second Michigan Location. Here's What That Clustering Strategy Means for Indies.ADMC Just Put Natural Dog Company on Every Truck. Here's What That Does to Balm Pricing.Private Equity Just Bought the Middleweight Brands Your Shelves Depend OnPhillips-Bil-Jac Deal Signals Fresh Pressure on Regional Pet DistributorsBetterBone Just Launched in Four Countries at Once. Here's What That Says About Where Margin Really Lives.Brightkins Bets $17 Puzzles Can Pull Margin Back From the Treat WallWhy Pet Retailers Stopped Reading Your Trade NewsThe Innocent Hound Just Repackaged Its Complete Range. Here's What That Actually Tests.K9 Resorts Just Opened Its Second Michigan Location. Here's What That Clustering Strategy Means for Indies.

Natural & HolisticMuncie, IN

★ Nominated — Pet Retailer of the Year 2026

Roo's Holistic Pet Store

West Fox Ridge Lane, Muncie, IN 47304

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(765) 760-7905

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