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Press releases submitted by pet brands, distributors, and retailers. These are the companies' own words, published as a service and reviewed before they run. They are not PetRetailNews reporting — our newsroom lives on the Newsdesk.
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Female-Founded Phoenix Pet Brand Lands No. 170 on Inc. 5000
The pet wellness brand behind "Unleash a Happier Gut" earns national recognition while funding women entrepreneurs through its 3% giveback
PHOENIX, AZ — August 14, 2026
Your Dog Is Bored Debuts at SuperZoo With One Simple Idea: Pull a Card. Do the Thing.
Sniffworthy's first product helps pet parents find something fun to do with their dogs, transforming everyday boredom, excess energy and downtime into simple moments of play and connection.
DENVER, CO — August 10, 2026
Animal Essentials Launches Four Herbal Soft Chew Formulas for Dogs
Phoenix-based supplement maker adds Joint Support, Tranquil Times, Seasonal Allergy, and Dental Support chews to product line.
PHOENIX, AZ — August 3, 2026
SodaPup Expands Its Enrichment Framework With 10 New Products at SuperZoo 2026
New Softie eTray slow feeders, seasonal eMat colors, a limited-edition eCup, a waffle-inspired eStick, two new eDispensers, and two nylon eChews round out the brand's SPICES-based enrichment system
BOULDER, CO — August 3, 2026
Giddy Kitty™ Expands Distribution to Independent Pet Retailers Across the Northeast
New partnership with Vermont Pet Food & Supply brings the award-winning Giddy Kitty Purrsuits™ treat-toy system to independent pet retailers while supporting broader U.S. distribution expansion.
EDEN PRAIRIE, MN — July 25, 2026
MoodifyPet Named Odor Control Product of the Year in 2026 Pet Innovation Awards
The passive litter box odor-control system is available through Hollywood Feed and ADMC distribution.
LOS ANGELES, CA — July 24, 2026
The Frosted Muzzle Launches Systems-Based Approach to Senior Dog Joint Pain
Anaheim-based brand plans additional systems for allergies, anxiety, and immunity.
ANAHEIM, CA — July 24, 2026
DogVida Brings a Daily Care Companion to Dog Owners, Available Now on Android
DogVida, a mobile app that helps dog owners log daily moments and understand their dog's journey, is available now on Google Play, with an iOS release submitted to the App Store.
IRVINE, CA — July 22, 2026
iHeartDogs.com and iHeartCats.com Donate 50 Million Meals to Shelters and Rescues
The Orange County-based company marks progress toward its goal of donating 1 billion meals to pets in need.
ORANGE COUNTY, CA — July 20, 2026