Every story we've run.
240 stories on the business of pet retail. Browse by section.
Pets at Home Launches Its Own-Brand Insurance, Starting on Compare the Market
The retailer branded the product, simplified the structure, and launched on an aggregator first. The playbook now exists.
3 min read · Aug 19
Should You Stock a Treat Brand That's Also Pitching Your Vet?
The plain answer: probably not, unless they can show you how they're protecting your price across channels.
3 min read · Aug 18
LovedPack Launched Four Products at SuperZoo. The Pitch Was Really About One Number.
The LA brand isn't asking you to test one SKU. It's asking you to sell a monthly-weekly-daily cadence, and that changes what you're evaluating.
3 min read · Aug 18
Tractor Supply Split Its Pet Business Between Two Executives. That Tells You What It Thinks Pet Is.
The company handed pet services to merchandising and Petsense to stores. That's not a digital-first move.
4 min read · Aug 18
Fera Pets Is Betting Longevity Science Sells Better Than 'Joint Support'
The vet-founded brand is positioning around cellular health and metabolic support, not the joint-and-digestion playbook.
3 min read · Aug 17
Win World's Furniture-Grade Playpen Isn't Really About the Pet Aisle
The wood-look panels cost something. Win World made those tradeoffs deliberately, which means the company believes the aesthetic premium unlocks placement a traditional pen can't reach.
4 min read · Aug 17
A Celebrity Cat Toy Costs More Facings Than a Generic Kicker
Play Pet Brands launched a Jackson Galaxy cat toy line. The velocity test tells you whether the name premium pays off.
3 min read · Aug 17
Whisker Built 155M TikTok Impressions Before It Opened a Storefront
The impression growth is the number that matters. The storefront is only the conversion infrastructure catching up.
5 min read · Aug 17
650,000 Pounds of Dog Food Set a Credibility Floor Most DTC Brands Cannot Clear
650K pounds to Vegas rescues during show week. The donation math that matters for specialty buyers and emerging brands.
3 min read · Aug 17
The Farmer's Dog Became a Buyer, and Fresh Brands Now Owe You an Answer
The Farmer's Dog acquired Woof, PetIQ bought MYOS, and the M&A pattern is accelerating. What it means for fresh brands and the stores that stock them.
4 min read · Aug 17
Petz Cobasi Pulled Three Growth Levers and Still Decelerated to 7.8%
The largest pet specialty chain in Brazil leaned on private label, faster delivery, and sales incentives. Revenue growth slowed quarter-over-quarter.
3 min read · Aug 17
After 50 Years of Indie-Only, Skinner's Is in 300 Tesco Stores
The brand that spent five decades out of supermarkets is now in 300+ Tesco locations, and its indie stockists lost a differentiation lever.
3 min read · Aug 17
An Exclusive Toy Line Buys You Differentiation and Costs You Price Discovery
Exclusive distribution means one thing before it means differentiation: you can't comp-shop the line.
4 min read · Aug 17
Henry Bell's Turnkey Bird Bay Trades Your Shelf Control for Speed
The pitch is clean: a pre-built bay that solves squirrels. The trade: you're locking shelf space to one supplier's read of your customer.
3 min read · Aug 17
The House of Lords Wants Flea Treatments Behind a Vet Gate
A House of Lords committee recommended restricting flea and tick meds to vet-supervised channels. PIF argues retailers can educate equally well.
3 min read · Aug 15
HABRI Named Seven Bond Innovations. Not One Touches a Shelf.
Military pet boarding, homeless shelter partnerships, and truck driver amenities won. Product innovation, merchandising plays, and retail models didn't.
4 min read · Aug 15
Jollyes Named 160 Target Towns, and Your Lease Comp Moved With It
When a chain names 160 target sites publicly, every landlord in those markets now has a comp they didn't have last week.
3 min read · Aug 15
Why Traditional Distributors Keep Buying Into Clean-Label Treats
A regional distributor is building a portfolio around clean-label treats. That means one of two things.
3 min read · Aug 15
Do Recycled-Plastic Collars Actually Turn? WAUDOG Made You the Test.
WAUDOG launched a recycled-material collar line. The pricing, margin, and sell-through data? Not in the announcement.
3 min read · Aug 15
One Recalled Lot, Three Illnesses, and 48 Hours to Decide
Single-lot recall, three illnesses reported. The operational decisions you're making in the next two days matter more than the SKU count.
4 min read · Aug 14
Your Brand Rep Will Have petLENS Data. Should You Buy It Too?
World Pet Association's new petLENS program launches in September. If your brand partners subscribe and you don't, you're negotiating with half the picture.
3 min read · Aug 14
The One SuperZoo Mistake Brain Squad Retailers Keep Making
PETS+ asked operators to name their biggest show regret. The answers point to a pre-show triage problem most stores skip.
3 min read · Aug 14
Pet Valu Lost 1.4% of Its Trips and Grew Revenue Anyway
Transactions dropped 1.4%, but basket size rose 1.2%. The loyalty program captured 90% of sales and shifted the mix.
3 min read · Aug 14
You Recommend Pet Insurance for Free. That Advice Has a Price.
U.S. News ranked the top five pet insurers. The customer leaves to buy online. You helped them decide, someone else captured the sale.
2 min read · Aug 13