PetRetailNewsThe Trade Wire

On the wire

Standlee Just Asked Retailers to Stock Hay Like It's a Supplement. Here's the Margin Question That Creates.Barkly Built a 130dB Alarm Into a Retractable Leash. Here's the Shelf Decision That Creates.You're Stocking PetAg. Tractor Supply Just Put It in 2,000 Stores.You're Deciding Whether to Stock Dog Birthday Cake. Here's What That Decision Is Actually About.Petco Just Put a TJX CFO on Its Audit Committee. If You Stock Petco Brands, Read This Twice.Canidae Just Tied 1% of Every Bag to Disaster Relief. Here's the Margin Math.Terriers Just Displaced Crossbreeds in UK Search Volume. Your Small-Breed Set Notices.Your Dental Supplier Just Got Bought by a PE Firm. Here's What Changes Before Reorder.Standlee Just Asked Retailers to Stock Hay Like It's a Supplement. Here's the Margin Question That Creates.Barkly Built a 130dB Alarm Into a Retractable Leash. Here's the Shelf Decision That Creates.You're Stocking PetAg. Tractor Supply Just Put It in 2,000 Stores.You're Deciding Whether to Stock Dog Birthday Cake. Here's What That Decision Is Actually About.Petco Just Put a TJX CFO on Its Audit Committee. If You Stock Petco Brands, Read This Twice.Canidae Just Tied 1% of Every Bag to Disaster Relief. Here's the Margin Math.Terriers Just Displaced Crossbreeds in UK Search Volume. Your Small-Breed Set Notices.Your Dental Supplier Just Got Bought by a PE Firm. Here's What Changes Before Reorder.

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The single premium placement on our front page, directly under the day's lead story. One advertiser at a time, booked monthly. We design the creative to house style from your logo, product image, and one line — or run your supplied banner inside a framed, labeled mat.

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A native unit at the natural pause point inside our articles, styled like the publication, clearly marked Sponsored. Booked monthly.

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Creative specs

For the house-designed template (the default): your logo, one product image — JPG, PNG, or WebP, at least 1200px on the long edge, under 4MB — a headline, one line of body copy, and a destination URL. We set it in our typography and send a proof before it goes live. Supplying your own finished banner instead? 1536×512 (3:1) for the homepage billboard and 1200×628 for the in-content unit, same formats; it runs inside our labeled frame.

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