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Deals & M&ABy The PetRetailNews Desk3 min readAugust 12, 2026
Native Pet Hit 13,000 Doors in Three Years. The Number That Explains How Is 390.7%.
The brand grew nearly 400% while proving a clean-label claim can carry enough consumer pull to justify the shelf space.
Native Pet grew 390.7% over three years while landing in 13,000 retail locations nationwide.
The figure and what it's made of
The brand ranked No. 890 on the 2026 Inc. 5000, Inc. magazine's annual list of the fastest-growing private companies in America. The list ranks by percentage revenue growth over a three-year period, which means Native Pet's 390.7% expansion earned it a spot in the top 1,000 among 5,000 honorees.
That growth happened while the brand expanded into pet specialty, natural grocery, and mass retail. The company launched in 2017 with a single mission, fix an industry defined by inconsistent quality and limited ingredient visibility, and by 2025 its flagship product, The Daily, earned Clean Label Project certification, verified against more than 150 contaminants.
CEO and co-founder Dan Schaefer said the combination of trust and performance is what's driving pet parents to choose the brand. "We've grown almost 400% over the past three years by staying disciplined about product quality even as we scaled fast."
The misread most buyers will make
The headline number, 13,000 doors, sounds like a distribution land-grab. It's not. It's proof that a clean-label claim, when backed by third-party certification and consistent formulation, can carry enough consumer pull to justify SKU rationalization in a crowded wellness set.
Most supplement brands talk about transparency. Native Pet actually proved it moves product at scale. Every SKU is developed with guidance from the brand's in-house Board Certified Veterinary Nutritionist, and that rigor shows up on the shelf as a differentiator buyers can merchandise.
The growth rate, nearly 400% over three years, in a capital-light category means one of two things happened: either margin held while the brand expanded, or customer acquisition cost collapsed as retail distribution created its own demand loop. Either way, the math works, and that's the part most emerging brands miss when they pitch specialty.
What this means for your supplement set
If you stock digestive health, joint support, or daily wellness supplements, Native Pet's trajectory is the signal that clean-label positioning is no longer a DTC gimmick. It's a shelf-stable claim that moves margin in specialty.
The brand's expansion reflects a broader shift in the pet wellness category: more owners are moving away from vague "natural" claims and toward products that can prove what's actually in them. Native Pet leaned into that shift, expanding The Daily's certification and building out its supplement line with the same clean-label rigor across every SKU.
For buyers deciding whether to clear space for another supplement line, the question isn't whether clean-label sells. Native Pet already answered that. The question is whether your current assortment is underweighting the claim, and whether a competitor in your market already proved the space exists.
For store owners, a brand growing this fast either found a consumer wedge you're missing or proved the category has more elasticity than your current set assumes. Give it a trial run and watch the turn.
For DTC brands pitching specialty for the first time, Native Pet's roadmap is the case study: third-party certification, veterinarian-backed formulation, and a product line built around a single differentiator that holds across every SKU. That's the playbook that convinced 13,000 buyers to clear shelf space.
Our read: the test is whether the format spreads
Native Pet's growth validates that clean-label supplements now have enough consumer pull to justify the shelf space they're asking for. The question for buyers is whether that pull is brand-specific or category-wide. If it's the latter, your supplement set is about to get more competitive, and the brands that can prove what's in the bottle will take share from the ones that can't.
The number to watch: how many more supplement brands hit this growth rate while holding specialty distribution. If Native Pet's trajectory becomes the pattern, not the exception, the wellness category just got a lot more interesting.
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