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Deals & M&ABy The PetRetailNews Desk3 min readAugust 12, 2026
Native Pet Hit 13,000 Doors in Three Years. The Number That Explains How Is 390.7%.
The brand grew nearly 400% while proving a clean-label claim can carry enough consumer pull to justify the shelf space.
Native Pet posted 390.7% revenue growth over three years while expanding into 13,000 retail locations nationwide.
The ranking and the math behind it
The brand placed No. 890 on the 2026 Inc. 5000, the magazine's annual ranking of America's fastest-growing private companies. Inc. sorts the list by percentage revenue growth across a three-year window, making a top-1,000 placement among 5,000 honorees a significant milestone.
That growth happened as the brand pushed into pet specialty, natural grocery, and mass retail. The company started in 2017 to address what it saw as inconsistent quality and poor ingredient transparency in pet supplements. By 2025, its lead product, The Daily, secured Clean Label Project certification after testing against more than 150 contaminants.
CEO and co-founder Dan Schaefer said the brand grew almost 400% over the past three years by holding the line on product quality while scaling distribution. He added that the mix of trust and performance is what's pulling pet parents to the brand.
The detail most buyers will miss
The 13,000-door figure looks like a volume play. It isn't. It's evidence that third-party certification, when paired with consistent formulation, can generate enough consumer demand to justify giving up shelf space in a packed wellness section.
Most supplement brands talk about ingredient transparency. Native Pet actually demonstrated it can drive velocity at scale. Each product in the line gets input from the brand's in-house Board Certified Veterinary Nutritionist, and that process shows up on the shelf as a point of difference buyers can work with.
The growth rate, close to 400% over three years in a category that doesn't require heavy capital investment, suggests one of two things: either the brand held margin while expanding distribution, or customer acquisition cost dropped as retail presence started feeding its own demand cycle. Either scenario points to unit economics that work, and that's the piece most emerging brands overlook when they pitch specialty buyers.
What this means for your wellness set
If you carry digestive health, joint support, or daily wellness supplements, Native Pet's growth is evidence that clean-label positioning has moved past the direct-to-consumer phase. It's now a retail claim that can hold margin in specialty.
The brand's trajectory follows a wider change in pet wellness: more owners are stepping past general "natural" language and looking for products with verifiable ingredient lists. Native Pet built on that trend by extending The Daily's certification across its full supplement range, applying the same testing and formulation standards to every product it launched.
For buyers weighing whether to make room for another supplement line, the question isn't whether clean-label positioning sells. Native Pet already settled that. The question is whether your current assortment gives enough weight to the claim, and whether a competitor in your market has already proven the demand exists.
For store owners, a brand growing this quickly either tapped into a consumer need your set isn't addressing or showed the category has more room to expand than your current lineup assumes. Run a test and track the turn.
For direct brands pitching specialty for the first time, Native Pet's path is the template: third-party testing, veterinarian-backed formulation, and a product line organized around one differentiator that applies to every SKU. That's the approach that persuaded 13,000 buyers to clear shelf space.
Our read: watch whether the model repeats
Native Pet's growth confirms that clean-label supplements now carry enough consumer pull to earn the shelf space they're requesting. The open question for buyers is whether that pull is tied to this brand or applies across the category. If it's the latter, your supplement section is about to get more competitive, and the brands that can verify what's in the bottle will take share from the ones that can't.
The figure we're watching: how many more supplement brands post this kind of growth while holding specialty distribution. If Native Pet's trajectory turns into a pattern instead of an outlier, the wellness category just became a lot more interesting.
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