Skiptown is franchising Georgia territory after signing five-unit deals in Colorado and Texas

A franchise information session scheduled for October 20 will pitch Georgia territory to prospective Skiptown owners. The brand has mapped the territory: Peachtree City in the south, Athens in the east, Woodstock and Buford in the north.

The multi-unit deals that set the Georgia push

Skiptown closed a five-unit Colorado development deal and a five-unit Austin deal. Both franchisees had been paying customers at the Charlotte and Denver corporate stores. The brand also signed a two-unit North Carolina deal. Construction on the first North Carolina location, in Pineville, will start soon, with a Q1 2027 opening planned. The Georgia expansion follows those signings. Trevor Robinson, Skiptown's Head of Franchise Development, is running the October 20 session.

The brand operates corporate locations in Charlotte, Denver, and Atlanta. The Atlanta unit is the Georgia foothold the franchise pitch builds on.

What the member-to-franchisee conversion signals

The Colorado and Austin franchisees were customers first. A franchisee who has seen the operation from the customer side has already priced the service, watched the facility at capacity, and formed an opinion on whether the tech stack justifies the positioning. The risk they are taking is different from the risk a cold franchisee takes. The fact that Skiptown is signing multi-unit deals with converted members suggests the brand is showing margin and occupancy numbers that hold up under scrutiny.

Skiptown positions its proprietary technology as the franchise differentiator, according to the company. The platform handles booking, scheduling, and customer communication. The brand offers dog daycare, overnight boarding, grooming, bathing, and walking services. Skiptown accepts both single-unit and multi-unit franchise candidates, and prior pet industry experience is not required.

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The Georgia market Skiptown is targeting

Georgia saw 423 facility expansions and new locations in 2025, totaling over $26.3 billion in capital investment, according to the announcement. Small businesses make up 99.7% of all businesses in the state. Skiptown CEO Mike Rotondo said the Atlanta corporate unit has given the brand a strong foundation and following in Georgia, and the company is seeking franchise owners to bring its approach to more communities as professionals and families move to the state.

The territory Skiptown is prioritizing stretches from Peachtree City south to Athens east, then north through Woodstock and Buford. That is secondary-market geography, not metro Atlanta core, and it tracks the pattern the multi-unit deals suggest. The brand is franchising density in markets where real estate costs less and the customer base is growing but underserved by modern doggy daycare chains.

Our read on the franchise-first expansion model

Skiptown is franchising before it has saturated any single market with corporate locations, and that approach assumes the brand's technology and service bundle can be replicated by franchisees without the operational drag that kills most service franchises in year two. The member-to-franchisee conversion shows the brand is presenting real numbers to people who have already paid the retail price and decided the business works. The risk for a prospective franchisee is whether Skiptown's tech stack delivers the operational efficiency the pitch promises, or whether running a doggy daycare is still a high-touch, high-labor business that technology only marginally improves.

For a pet retailer or brand operator, the franchise expansion creates a local distribution opportunity. Doggy daycare chains buy treats, chews, and supplements in predictable volume once a brand is in the system, and they sell impulse items at pickup. A Skiptown location opening in your market is a potential bulk buyer and a cross-promotion partner. The brand's emphasis on technology suggests it will centralize purchasing decisions rather than leaving them to individual franchise owners. If you are pitching consumables to a Skiptown franchisee, ask whether they buy locally or through a corporate purchasing program, and whether they have discretion to stock regional brands. The answer will show you whether the franchise model gives you a door or a referral to corporate.

The Georgia franchise event is October 20. Prospective owners can contact Trevor Robinson at the email address provided in the source.

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