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On the ShelfBy The PetRetailNews Desk4 min readAugust 2, 2026
The $580M Manufacturer Behind Your Private Label Just Told You Where Treats Are Headed
i-Tail's treat segment surged 36.5% while wet food grew 4-5%. The margin gap most US specialty buyers are missing.
THB 18.2 billion. $580 million. 2.8% year-on-year growth in FY2025.
Those are i-Tail's numbers, and if you've never heard the name, you're not alone, 99% of the Bangkok-based manufacturer's revenue comes from outside Thailand, much of it as private label for brands US retailers already stock. The company is backed by Thai Union Group, the seafood operation that gives it ingredient access and cost structure most contract manufacturers can't match. What just changed: i-Tail's treat segment surged 36.5% while the broader business grew 2.8%, and the company is now expanding production capacity to 40 million sachets per month to meet demand for lickable formats. That's the margin story most US specialty buyers are missing.
What the $580M is actually made of
Cat food is still the core, contributing 66% of total sales. Dog food sits at 18%. But treats are the tell, the segment that grew 36.5% while wet food globally is growing 4% to 5%. Pahk Shewaruksakul, i-Tail's Chief Commercial Officer, told GlobalPETS that treats are seeing double-digit growth in every region, including the highly advanced US market. In Thailand, dry food holds 50% of the market and wet food 40%, but the 10% treats segment is by far the fastest-growing. The company is expanding production capacity this year to meet what it calls "excellent market feedback" on innovative lickable formats.
Geographically, the company says the US accounts for approximately 40% of i-Tail's business, Europe 30%, and the rest of Asia 30%. The US remains the company's biggest growth engine, driven by private-label demand in the chunk-in-gravy and pâté segments, which account for 70% of the US wet food market. i-Tail is targeting what Shewaruksakul calls the "K-shaped economy", serving private-label customers at scale while premium brands chase the top.
The misread most retailers will make
The headline number is $580M in annual sales. The mistake is reading that as a seafood company dabbling in pet food. i-Tail is a pet food manufacturer with Thai Union's global tuna operations behind it, which changes the ingredient economics. The company upcycles by-products from human food production, calcium from bones, oil from heads, collagen from skin, to create nutrient-rich pet products. That's not a sustainability story dressed up as a margin play; it's a cost-of-goods advantage most contract manufacturers don't have.
Prad Kerdpairoj, Director of Sustainability for Pet at Thai Union Group, said the company reduced greenhouse gas emissions by 22% between 2021 and 2025 while revenue grew 25%. The company is now tracking product-level carbon footprints, a capability it plans to launch later this year in response to EU customer demand. If your private-label partner can't give you a product-level carbon footprint and i-Tail can, that's a negotiation point, not a nice-to-have.
In 2025, new product launches generated THB 1.8 billion ($50M) in sales. i-Tail has set a target to derive 15% of its revenue from new products in 2026. That's not a press-release goal; it's a pipeline commitment that changes what a co-packer can deliver. The company is already testing fresh concepts domestically, including Gimme Fresh, a premium brand aimed at Gen Z and Millennials that currently generates 70% of its revenue via TikTok e-commerce. i-Tail is also developing brands targeted at senior pets, the dogs and cats brought into homes during the COVID-19 pandemic that are now aging into mature (7-10 years) and senior (10+) segments.
Shewaruksakul said the company's vision is to break this down into sub-segments that create value-added categories for brands to grow their respective markets. If you're a mid-size chain evaluating private-label bids, ask whether your current co-packer has a 15% new-product revenue target and a senior-pet pipeline. If they don't and i-Tail does, you're comparing different businesses.
Where this lands for a store of a given size
For the buyer at a regional chain: If you're sourcing private label in treats or wet food, i-Tail's Thai Union backing and 36.5% treat growth mean ingredient access and production capacity your current partner might not match. The company's focus on the US K-shaped economy, serving private label in chunk-in-gravy and pâté while premium brands chase the top, is exactly the play a 10-to-50-store chain should be running. Ask your current co-packer what their treat capacity is and whether they can deliver lickable formats at scale. If the answer is vague, you now have a comp.
For the brand operator: If i-Tail is your co-packer or could be, Thai Union's ingredient pipeline, calcium from bones, oil from heads, collagen from skin, might be your margin edge or your competitor's new advantage. The company's ability to track product-level carbon footprints starting this year is a compliance tool that becomes a sales tool in the EU and a differentiator in the US. If you're pitching independents and your co-packer can't give you a carbon footprint, you're about to lose shelf space to a brand whose co-packer can.
Treats are growing by double digits in every region. Wet food is growing 4% to 5%. That gap is where the margin sits.
The thing to watch next
Shewaruksakul said that anticipating trends from global players allows i-Tail to prepare capacity to meet future volume demands. The company is expanding to 40 million sachets per month this year, which means someone is already ordering that volume or close to it. If you're stocking treats and you're not asking your distributor who's behind the private-label SKUs that just showed up, you're missing the signal. The brands you compete with are already talking to manufacturers like i-Tail. The question is whether you are.
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