The Wags Club Opens Dallas Facility With Corporate Pricing as a Named Program

The Wags Club, which has operated a cage-free dog daycare and boarding facility in Los Angeles since 2011, opens its Dallas location Nov. 14 at 1740 Empire Central near Love Field. The company said it has served more than 12,000 dogs in LA over 15 years. The Dallas facility offers 100 private overnight suites, temperament-matched playgroups, and staff on site overnight. The company is introducing corporate pricing for Dallas employers offering dog care as an employee benefit, alongside special rates for dogs in foster care through local rescue organizations.

The corporate pricing layer and what it signals

The Wags Club's Dallas launch leads with corporate pricing as a named program, positioned alongside rescue partnerships in the announcement. A neighborhood daycare pitches differently. The company is treating corporate accounts as a distinct revenue line, not an add-on.

The facility requires five vaccines (rabies, distemper/parvo, canine influenza, leptospirosis, and Bordetella) and runs temperament evaluations before admitting dogs. Days are cage-free, and overnight guests stay in private suites. The company said every team member receives instruction in canine behavior, emergency pet care, and service delivery modeled on upscale hospitality. Abi De Silva, co-founder and CEO, said the operation draws on luxury hotel standards and aims to deliver care the company describes as unmatched in the boarding sector.

The facility operates from 7 a.m. until 7 p.m. on weekdays and opens at 9 a.m. and closes at 5 p.m. on weekends.

The trial mechanic and the acquisition cost it implies

The Wags Club is offering a free week of daycare, Nov. 14 through Nov. 20, for dogs that register ahead of time, complete the temperament evaluation, and satisfy the vaccine requirements. The company said the offer is subject to availability and program terms.

A week of free service is a substantial trial offer. The company is using it to build initial volume and demonstrate the service to potential clients, both individual and corporate.

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Our read: the facility model competes with retail for the same corporate budget

Pet retailers who pitch corporate gifting programs or bulk accounts may be competing with service providers for the same employer budget. The Wags Club is positioning corporate pricing as a core offering from day one, not as an afterthought.

We'd watch how service facilities (grooming, daycare, boarding) approach corporate accounts compared to how retail does. If service operators are building dedicated programs and retail is treating corporate sales as occasional bulk orders, that gap matters.

The Dallas opening includes a red-carpet event on Nov. 14, running from morning through late afternoon, with professional photography, facility tours, and what the company describes as costume attire welcomed for dogs and their handlers. The event is open to the public. Dogs must be leashed and owners must show documentation of up-to-date vaccinations for access past the entrance area.

What would prove us wrong

If The Wags Club's Dallas revenue comes primarily from individual pet owners rather than corporate contracts, the corporate-pricing emphasis in the launch announcement was positioning, not the business model. Watch whether the company opens additional locations and whether those announcements also lead with corporate pricing. If they do, the model is proven and replicable. If the next opening is consumer-focused or does not happen, Dallas was an experiment.

Watch whether Dallas employers that add dog daycare to their benefits packages are also retail accounts for pet stores in the same metro. That overlap is where the budget competition becomes visible.

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