You're Looking at Your Training Treat Set. Momentum Just Named the Pack-Size Decision.

You're walking your training treat aisle, and the facings are mostly 2.5-ounce bags.

The bag Momentum just put in front of you

Momentum Carnivore Nutrition is launching Party-Size Training Bites at SUPERZOO 2026, a 6-ounce format, more than double the size of the brand's original 2.5-ounce line. The company calls the original Training Bites its fastest-growing line, and the new size is the same recipe in a bigger bag: two-ingredient organ meat blends (chicken and turkey use heart and gizzard; beef and pork combine heart and kidney), under 2 calories per treat, formulated for both dogs and cats. The bag is resealable with three diagonal see-through windows and the brand's celebration-themed design.

Momentum is debuting the line at SUPERZOO August 12-14 in Las Vegas at Booth #3965, where it's also featured in the New Product Showcase. The company is running a booth giveaway for a full set of Party-Size Training Bites across all flavors, the source notes a $300 retail value. The product ships in 3-4 weeks, and retailers can order now directly, through Packer Mellem reps, or through a Momentum distributor.

The decision a buyer is facing right now

The question isn't whether training treats move, they do. The question is whether a 6-ounce pack cannibalizes your existing 2.5-ounce facings or expands the category by pulling in a buyer who was skipping the aisle because portion sizes didn't match their household.

Momentum is explicitly positioning Party-Size for multi-pet households. Co-Owner Liz Schmitt said the company feeds its own pets by throwing a handful down the hallway and yelling "Party Time!", which is a use case, not a tagline. If your traffic skews single-dog or apartment-dwelling, a 6-ounce bag might sit. If you run meaningful multi-dog or trainer traffic, the format could move faster than the small pack ever did, because the buyer was already doing the math on cost per treat and deciding whether to stock up or skip.

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Walk the play: how to decide if Party-Size earns the slot

Give it a 60-day trial on an endcap or cross-merchandised with bulk kibble, not buried mid-aisle next to the 2.5-ounce bags where it just looks like the same SKU in a different size. Watch whether it pulls new buyers or whether the same customers are trading up. If it's a trade-up with no basket-size lift, you're giving away margin on a format shift. If it's bringing in a buyer who wasn't converting on the smaller pack, you just added a household.

The risk: a 6-ounce bag that doesn't turn sits longer and ties up more cash than a 2.5-ounce pack that moves weekly. The opportunity: if this is actually your fastest-moving training treat line and you've been out-of-stocking the small size between orders, the bigger pack might smooth your reorder cadence and reduce the number of times a buyer walks out because you're dark on their SKU.

What changes on the shelf Monday

Momentum's betting that the buyer who wants simple ingredients and cross-species feeding (one bag for the dog and the cat) will pay for convenience at a bigger pack size. The company hasn't published wholesale or suggested retail pricing.

If you stock the 2.5-ounce line and it moves, you now have a format decision: do you carry both sizes, or do you let one replace the other? The answer depends on whether your training treat buyer is portioning by the session or feeding by the handful. Momentum is betting there are enough handful feeders to justify the shelf space. You'll know in 90 days whether your store is one of them.

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