Write a Press Release — PetRetailNews

On the wire

ADMC Just Put Natural Dog Company on Every Truck. Here's What That Does to Balm Pricing.Private Equity Just Bought the Middleweight Brands Your Shelves Depend OnPhillips-Bil-Jac Deal Signals Fresh Pressure on Regional Pet DistributorsBetterBone Just Launched in Four Countries at Once. Here's What That Says About Where Margin Really Lives.Brightkins Bets $17 Puzzles Can Pull Margin Back From the Treat WallWhy Pet Retailers Stopped Reading Your Trade NewsThe Innocent Hound Just Repackaged Its Complete Range. Here's What That Actually Tests.K9 Resorts Just Opened Its Second Michigan Location. Here's What That Clustering Strategy Means for Indies.ADMC Just Put Natural Dog Company on Every Truck. Here's What That Does to Balm Pricing.Private Equity Just Bought the Middleweight Brands Your Shelves Depend OnPhillips-Bil-Jac Deal Signals Fresh Pressure on Regional Pet DistributorsBetterBone Just Launched in Four Countries at Once. Here's What That Says About Where Margin Really Lives.Brightkins Bets $17 Puzzles Can Pull Margin Back From the Treat WallWhy Pet Retailers Stopped Reading Your Trade NewsThe Innocent Hound Just Repackaged Its Complete Range. Here's What That Actually Tests.K9 Resorts Just Opened Its Second Michigan Location. Here's What That Clustering Strategy Means for Indies.

PR Wire

Write a press release.

Tell us what happened in plain language and we'll draft it into a clean wire-style release. Edit anything, then submit it for editorial review. Free to run on the wire; $99 to be promoted in The Brief, our weekly newsletter to independent pet retailers and buyers — placement includes the “As featured on PetRetailNews” badge for your own site.

Every published release is crawlable by Google and by AI search — ChatGPT, Claude, Perplexity — with article structured data, so your announcement becomes part of what those systems can find and cite about your brand.

Company name *Website

Company logo

Optional. Runs beside your name on the wire index. PNG, JPEG, or WebP.

Hero image

Optional. A product shot or photo that leads the release. PNG, JPEG, or WebP.

What kind of news is this? *

Dateline city

State

In one sentence, what are you announcing? *The facts

We only write from what you put here. We will never invent a statistic, a partner, or a quote — if something's missing you'll get a [bracket] to fill in.

Why should a pet retailer or buyer care?Quote material

Leave blank and the release will simply have no quotes. We won't invent one.