DENVER, CO — August 10, 2026 —
PR Wire · Product LaunchAugust 10, 2026
Press release. Submitted by Sniffworthy and published on the PetRetailNews PR Wire as a paid/free service. The content is the company's own and has not been verified or endorsed by our newsroom. See our reporting →
Your Dog Is Bored Debuts at SuperZoo With One Simple Idea: Pull a Card. Do the Thing.
Sniffworthy's first product helps pet parents find something fun to do with their dogs, transforming everyday boredom, excess energy and downtime into simple moments of play and connection.
DENVER, Colo. August 11, 2026, Sniffworthy today announced the launch of Your Dog Is Bored, a new product designed to help pet parents answer one of the most common questions they face each day: What should we do together right now?
Making its debut at SuperZoo (Booth #10670 EB), Your Dog Is Bored launches as a premium 32-card activity deck featuring simple games, challenges and ideas that help dogs burn energy, engage their minds and strengthen the bond they share with their people.
Many of the activities incorporate toys, treats and other pet products families already own, while others use everyday household items or require nothing at all. The result is an approachable experience that encourages more interaction, more variety and more quality time together.
Even before this week's SuperZoo launch, Your Dog Is Bored is already gaining traction with dog parents, independent pet retailers and professional trainers. Ahead of its broader availability, an early access campaign with SodaPup helped sell nearly 1,000 decks, while related TikTok content generated more than one million combined views. Together, the early response from consumers, creators and retailers suggests pet parents are looking for simple, approachable ways to spend more meaningful time with their dogs.
"Life with dogs doesn't happen on a schedule. You don't need another list of ideas to save somewhere and forget about. You need one that works right now," said Celeste Lo, co-founder of Sniffworthy. "Whether you have five minutes before a work call or you're dealing with the 7 p.m. zoomies, just pull a card and immediately have something fun to do together. Some of our favorite moments with our own dogs happened when we simply stopped what we were doing and tried something together. We hope the product helps create more of those moments."
Early retailer response has been equally encouraging.
"We're already on our third order because Your Dog Is Bored keeps selling," said Niki Patt, General Manager of Chewy's Bonetique in Denver. "Customers pick it up, understand the concept almost instantly and see it as a unique addition to the toys, treats and other products they're already buying."
Beyond helping pet parents, Sniffworthy believes Your Dog Is Bored creates new opportunities for retailers and pet brands alike. The activity-based format naturally complements toys, treats, lick mats, puzzles, training tools and other pet products while opening the door to future collaborations and exclusive experiences.
Packaged in a premium tarot-sized deck, Your Dog Is Bored is designed to merchandise naturally as a gift item, near checkout and alongside enrichment products, treats and toys that encourage play and interaction.
Availability
Your Dog Is Bored is available now at Sniffworthy.com, through SodaPup's TikTok Shop and at a growing network of retailers across the United States. Retailers, press and pet brand partners can see the deck in person this week at SuperZoo, Booth #10670 EB.
About Sniffworthy
Sniffworthy creates thoughtfully designed products and experiences that help modern pet parents spend more meaningful time with their dogs. Your Dog Is Bored is the company's first product, with additional activities, digital experiences and collaborative products planned for the future.
Media Contact
Dan Nagler Co-Founder, Sniffworthy hello@sniffworthy.com www.sniffworthy.com
About Sniffworthy
Sniffworthy creates thoughtfully designed products and experiences that help modern pet parents spend more meaningful time with their dogs. Your Dog Is Bored is the company's first product, with additional activities, digital experiences and collaborative products planned for the future.
Media Contact
Dan Nagler Co-Founder, Sniffworthy hello@sniffworthy.com https://www.sniffworthy.com