Every story we've run.
295 stories on the business of pet retail. Browse by section.
Lily's Kitchen Bets Shelf-Stable Fresh Will Land With Stores That Skipped the Cooler
Three SKUs, ambient-stable, £3.95 per pouch. The format bet is whether fresh sells without refrigeration.
2 min read · Sep 1
PetBridge Launches in Mumbai to Solve the Distribution Problem Every Brand Entering India Hits First
The structure, hosted buyer matchmaking, pre-arranged distributor meetings, retail field tours, is built around the problem every international brand entering India hits first.
3 min read · Sep 1
ChewMate Launched Three Toothbrush SKUs at SuperZoo. The Category Math Says Most Stores Won't Stock All Three.
The company launched a chew-toy version, a pro kit, and a third system. No pricing, no velocity data, no distribution model.
4 min read · Sep 1
If You Stock Pro Plan or Dog Chow, Ask Your Rep Which Plant Ships Your Order Now
The new facility is live and shipping. Whether it tightens your reorder window depends on one question your rep may not volunteer.
2 min read · Aug 31
Northwest Naturals Pulled 1,956 Pounds of Frozen Chicken After FDA Found Salmonella and Listeria. Two Lot Codes, Nationwide Distribution.
Two specific lot codes, caught by FDA testing before shelf-level risk turned into reported cases. The liability sits with the store that keeps it on the shelf.
3 min read · Aug 31
Pawse Hired a VP Whose Entire Resume Is Opening Specialty Doors. The Channel Priority Is the Whole Story.
Pawse created a senior role and filled it with someone whose track record is winning shelf space at independents.
3 min read · Aug 29
Dogtopia Posted Record H1 Numbers and Two National Awards. The Growth Pattern Says Services Are Eating Your Customer's Budget.
The franchise model is professionalizing services faster than most independents are building their own, and every dollar there is a dollar that doesn't hit your register.
4 min read · Aug 28
INABA Launched Complete Wet Food at Target Before Specialty. The Distribution Order Tells You What Changed.
The mass retailer got the brick-and-mortar debut for Churu's first complete wet food. The launch order is the story.
3 min read · Aug 28
Freshpet Is Talking to Wall Street About Growth. Indies Who Installed the Fridges Aren't in the Room.
The company's conference announcement lists specialty after grocery, mass, and digital. That order tells you something.
3 min read · Aug 27
Canidae Bought Celebrity Heat and a Charity Hook to Launch Heartland. The Question Is Whether Either One Moves Units.
Walker Hayes wrote the anthem, the Red Cross gets 1% of every sale, and Walmart has the exclusive. The retail play depends on whether the charity story justifies the shelf space.
3 min read · Aug 26
Revival Pulled Two Kitten Milk Replacers After Third-Party Manufacturing Broke the Nutrient Spec. The Company Cut the Supplier.
Third-party testing flagged low nutrient levels. Revival ran confirmatory tests, pulled product, and ended the supplier relationship.
3 min read · Aug 26
Spain's Cat Food Sales Jumped 12% While France's Pet Market Stalled. The Split Tells You Which European Partners Are Actually Growing.
Spain hit 6.1% growth, France posted 1%, and the UK landed at 4.9%. The distributor you pick determines which market you're actually in.
4 min read · Aug 26
LIX Pet Wellness Lands Zeigler's, Tests Whether Holistic Supplements Can Scale Through Traditional Distribution
The brand went regional instead of national. The money math only works if velocity proves out fast.
3 min read · Aug 26
PETS TODAY Adds Six Zones for Year 25. If You Don't Buy From Greece, Skip It.
Greece's B2B pet show segments its floor for year 25. If you don't source from the region, it changes nothing on your calendar.
3 min read · Aug 26
The August Promo Calendar Most Indies Will Skip (And the Four That Actually Move Product)
Raw myth-busting, football snackle boxes, muzzle workshops, and Neighborhood Pet Store Day, the four that actually work.
3 min read · Aug 26
Bocce's Renewed Its NFLPA License for Year Two. The Renewal Is the Tell.
The company cleared enough volume to justify another run. That's the signal independents should read.
2 min read · Aug 26
Will Federal Hemp Rules Pull Your Inventory Off the Shelf Mid-Season?
Earth Buddy is telling retailers to prepare for mid-year compliance risk. Most brands in the category aren't saying anything.
3 min read · Aug 26
Rosewood Split One Collagen SKU Into Three. The Bet Is You'll Stock All of Them.
The company launched a life-stage collagen line at PATS. The question is whether segmentation earns the complexity.
2 min read · Aug 25
Pet M&A Volume Fell 13%. Valuations Rose. That's the Signal.
Deal count dropped harder than dollar volume, and the spread between the two tells you who has leverage in 2026.
4 min read · Aug 25
Dr. Tim's Bets Sprinkle Supplements Can Win Shelf Space From Chews
The veterinarian-founded brand is betting a mealtime powder can solve the compliance problem chews can't.
4 min read · Aug 24
Hundreds of Independent Pet Stores Will Celebrate the Same Weekend. The Question Is What You Actually Do With It.
The foot traffic bump is real. The durable asset is what you do with the contact afterward.
3 min read · Aug 24
Anthropologie Expanded Barbour 200% Year Over Year. Pet Is the Category Test.
The heritage brand skipped pet specialty and went lifestyle-first. That distribution choice is the story.
3 min read · Aug 24
Pet Insurers Are Embedding Coverage Everywhere Except the Counter Where You Sell
Healthy Paws, Morrisons, and Foxen all chose platforms with recurring user data over retail counters. The pattern says something.
4 min read · Aug 24
Global Pet Expo Opens 2027 Registration. The Question Is What Changed.
Registration is open for the March 2027 show, paired with a redesigned Summit format and a shelter-pet storytelling partnership.
3 min read · Aug 24