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Product Launch · Garden State Pet Center LLC

Garden State Pet Center Earns 2026 Top-Rated Pet Store Recognition as Independent Retailer Builds on Education-First Approach

AUDUBON, NJ — October 8, 2026

Product Launch · True Companion K9

New True Companion K9 Line Brings USA-Made Joint, Digestive, Calm Chews to Market

The Katy, Texas brand offers MOTION, HARMONY, and COMFORT formulas at $34.95 to $37.95 retail.

KATY, TX — October 5, 2026

Product Launch · Bodhi Dog

Bodhi Dog launches newly formulated Lavender Pet Carpet Powder!

AUSTIN, TX — September 22, 2026

Product Launch · Bodhi Dog

Bodhi Dog launches newly formulated Toothpaste for Dogs!

AUSTIN, TX — September 22, 2026

Product Launch · Sniffworthy

Your Dog Is Bored Debuts at SuperZoo With One Simple Idea: Pull a Card. Do the Thing.

Sniffworthy's first product helps pet parents find something fun to do with their dogs, transforming everyday boredom, excess energy and downtime into simple moments of play and connection.

DENVER, CO — August 10, 2026

Product Launch · Animal Essentials

Animal Essentials Launches Four Herbal Soft Chew Formulas for Dogs

Phoenix-based supplement maker adds Joint Support, Tranquil Times, Seasonal Allergy, and Dental Support chews to product line.

PHOENIX, AZ — August 3, 2026

Product Launch · SodaPup

SodaPup Expands Its Enrichment Framework With 10 New Products at SuperZoo 2026

New Softie eTray slow feeders, seasonal eMat colors, a limited-edition eCup, a waffle-inspired eStick, two new eDispensers, and two nylon eChews round out the brand's SPICES-based enrichment system

BOULDER, CO — August 3, 2026

Product Launch · The Frosted Muzzle

The Frosted Muzzle Launches Systems-Based Approach to Senior Dog Joint Pain

Anaheim-based brand plans additional systems for allergies, anxiety, and immunity.

ANAHEIM, CA — July 24, 2026

Product Launch · DogVida LLC

DogVida Brings a Daily Care Companion to Dog Owners, Available Now on Android

DogVida, a mobile app that helps dog owners log daily moments and understand their dog's journey, is available now on Google Play, with an iOS release submitted to the App Store.

IRVINE, CA — July 22, 2026