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Press releases submitted by pet brands, distributors, and retailers. These are the companies' own words, published as a service and reviewed before they run. They are not PetRetailNews reporting — our newsroom lives on the Newsdesk.
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Your Dog Is Bored Debuts at SuperZoo With One Simple Idea: Pull a Card. Do the Thing.
Sniffworthy's first product helps pet parents find something fun to do with their dogs, transforming everyday boredom, excess energy and downtime into simple moments of play and connection.
DENVER, CO — August 10, 2026
Animal Essentials Launches Four Herbal Soft Chew Formulas for Dogs
Phoenix-based supplement maker adds Joint Support, Tranquil Times, Seasonal Allergy, and Dental Support chews to product line.
PHOENIX, AZ — August 3, 2026
SodaPup Expands Its Enrichment Framework With 10 New Products at SuperZoo 2026
New Softie eTray slow feeders, seasonal eMat colors, a limited-edition eCup, a waffle-inspired eStick, two new eDispensers, and two nylon eChews round out the brand's SPICES-based enrichment system
BOULDER, CO — August 3, 2026
The Frosted Muzzle Launches Systems-Based Approach to Senior Dog Joint Pain
Anaheim-based brand plans additional systems for allergies, anxiety, and immunity.
ANAHEIM, CA — July 24, 2026
DogVida Brings a Daily Care Companion to Dog Owners, Available Now on Android
DogVida, a mobile app that helps dog owners log daily moments and understand their dog's journey, is available now on Google Play, with an iOS release submitted to the App Store.
IRVINE, CA — July 22, 2026