Distribution.
Distributors, reps, freight, trade shows, and shelf access — how product actually moves from brand to store.
You Flew to the Show. The Brand Rep Ghosted Your Appointment for an Influencer Shoot.
Three visits to the booth. Zero minutes with the rep. And pricing you overheard that doesn't match what you were quoted.
5 min read · Aug 2
A Subsidized UK Delegation Is About to Walk Your Aisle at SuperZoo
PIF is organizing a SuperZoo delegation and a Global Pet Expo pavilion. The real story is the position these brands are in when they show up.
3 min read · Aug 1
90 Years, Two Product Lines, One Bet: Why Jolly Pets Picked a Food Distributor to Push Dog Toys
VDB added Jolly Pets to its food-first distribution network, opening a new ordering path for stores already on the truck.
3 min read · Jul 31
200 Foam Formulations, 3 Layers, One Bet: Can Lesure Sell Engineering Over Aesthetics?
A mattress manufacturer's pet division launches an orthopedic bed built on human sleep specs. The pricing and distribution strategy are missing.
4 min read · Jul 31
Southeast Pet Picked Up Palz&Co, and Your Ordering Path Changed
The brand moved to distributor fulfillment. That changes your ordering process, your pricing structure, and the signal you read.
3 min read · Jul 30
A 40-Year Run at Phillips Pet Ends July 27
Blaine Phillips is stepping back. Nick Christensen is stepping up. The timing says more than the press release does.
4 min read · Jul 29
West Coast Stores Now Order Huxley & Kent Through One Distributor
The brand gave IPS South exclusive rights to California, Nevada, and Hawaii. Your next reorder runs through a new channel.
2 min read · Jul 29
TiCK MiTT Landed in Costco Warehouses Across 16 States
The chemical-free tick tool went mass. If you stock the category, the pricing conversation changed this week.
4 min read · Jul 28
Phillips Is Betting Tear Stain Care Can Sell Off a Shelf
The distributor made a category most stores skip easy to try. Whether it actually turns is the whole bet.
3 min read · Jul 28
Momentum Made Fish Chews Peggable, and Impulse Is the Whole Point
The Wisconsin manufacturer solved the packaging problem that kept fish chews out of impulse. Nine cuts, all peggable.
4 min read · Jul 27
Purina's 15th European Plant Is Wet Food Capacity You Cannot Match
When a supplier drops half a billion on production capacity, they've already done the math on where margin moves next.
5 min read · Jul 27
What a 90-Year Distributor Sees in Jolly Pets That You Might Miss
When a distributor with a reputation for curation over catalog bloat adds a toy line, it's worth asking what changed.
4 min read · Jul 25
Private Label Sourcing Show Targets Pet Retailers Squeezed by Brand Discounting
New York show built for low-MOQ sourcing arrives as branded products get discounted harder and pet owners prove willing to switch.
5 min read · Jul 25
Natural Dog Company Went National, and Balm Pricing Follows
The wholesaler added the DTC balm brand to its full footprint. If you buy direct or through a regional, your terms changed.
3 min read · Jul 24
Phillips-Bil-Jac Deal Signals Fresh Pressure on Regional Pet Distributors
A family-owned brand with its own U.S. production went national through Phillips.
4 min read · Jul 24
Why Pet Retailers Stopped Reading Your Trade News
A major pet trade publication sent us to a page titled 'Press Releases Archives.' Zero curation. Zero context. Zero reason to come back.
4 min read · Jul 24
SuperZoo 2026: What 1,180 Exhibitor Listings Say About Where Pet Retail Is Heading
SuperZoo 2026 opens August 12-14 at Mandalay Bay. We pulled all 1,180 exhibitor listings and read the floor as a dataset: the category breakdown, the international manufacturing mix, and what the ratio of brands to manufacturers to tech vendors says about where independent pet retail should spend its three days.
6 min read · Jul 23
Phillips Pet Names New CEO as Founding Leader Transitions to Executive Chairman
Blaine Phillips moves to Executive Chairman after 40 years. Nick Christensen steps into CEO role. What this means for your distributor relationship.
5 min read · Jul 23
Just for Pets Bets Shelf Space on UK Craft Suppliers, Margin Risk or Moat?
The retailer is allocating real shelf space to handcrafted UK goods. The bet: premium local sourcing drives enough lift to justify the operational mess.
5 min read · Jul 23
Pet Supplies Plus Locks Oma's Pride Into 200 Doors. Watch the Margin Math.
A fourth-gen raw brand landed a multi-year franchise deal. That structure says something about frozen's new weight class.
4 min read · Jul 22
Pet Fair Asia Sold Out. What US Specialty Missed.
The 2026 show closed its exhibitor list. Your supplier booked their booth. You haven't decided if you're going yet.
4 min read · Jul 22
What IndiePet's Origin Story Says About the Gaps Legacy Trade Groups Left Open
The group formed because retailers who incubated emerging brands needed operational systems existing organizations weren't providing.
5 min read · Jul 22
Zoomark's 2027 Floor Plan Names the Categories Europe Is Betting On
When a trade show dedicates permanent zones to categories two years out, it's not a guess, it's a supply-chain bet your assortment should account for.
5 min read · Jul 21
ADMC Took Savage Cat National. Freeze-Dried Margins Tighten.
When a distributor commits full-footprint, it is a bet on category velocity, and your freeze-dried assortment absorbs it.
6 min read · Jul 21