PR Wire — PetRetailNews

On the wire

ADMC Just Put Natural Dog Company on Every Truck. Here's What That Does to Balm Pricing.Private Equity Just Bought the Middleweight Brands Your Shelves Depend OnPhillips-Bil-Jac Deal Signals Fresh Pressure on Regional Pet DistributorsBetterBone Just Launched in Four Countries at Once. Here's What That Says About Where Margin Really Lives.Brightkins Bets $17 Puzzles Can Pull Margin Back From the Treat WallWhy Pet Retailers Stopped Reading Your Trade NewsThe Innocent Hound Just Repackaged Its Complete Range. Here's What That Actually Tests.K9 Resorts Just Opened Its Second Michigan Location. Here's What That Clustering Strategy Means for Indies.ADMC Just Put Natural Dog Company on Every Truck. Here's What That Does to Balm Pricing.Private Equity Just Bought the Middleweight Brands Your Shelves Depend OnPhillips-Bil-Jac Deal Signals Fresh Pressure on Regional Pet DistributorsBetterBone Just Launched in Four Countries at Once. Here's What That Says About Where Margin Really Lives.Brightkins Bets $17 Puzzles Can Pull Margin Back From the Treat WallWhy Pet Retailers Stopped Reading Your Trade NewsThe Innocent Hound Just Repackaged Its Complete Range. Here's What That Actually Tests.K9 Resorts Just Opened Its Second Michigan Location. Here's What That Clustering Strategy Means for Indies.

PR Wire

Company announcements, straight from the source.

Press releases submitted by pet brands, distributors, and retailers. These are the companies' own words, published as a service and reviewed before they run. They are not PetRetailNews reporting — our newsroom lives on the Newsdesk.

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All Award & Recognition Product Launch

Award & Recognition · MoodifyPet

MoodifyPet Named Odor Control Product of the Year in 2026 Pet Innovation Awards

The passive litter box odor-control system is available through Hollywood Feed and ADMC distribution.

LOS ANGELES, CA — July 24, 2026

Product Launch · The Frosted Muzzle

The Frosted Muzzle Launches Systems-Based Approach to Senior Dog Joint Pain

Anaheim-based brand plans additional systems for allergies, anxiety, and immunity.

ANAHEIM, CA — July 24, 2026

Product Launch · DogVida LLC

DogVida Brings a Daily Care Companion to Dog Owners, Available Now on Android

DogVida, a mobile app that helps dog owners log daily moments and understand their dog's journey, is available now on Google Play, with an iOS release submitted to the App Store.

IRVINE, CA — July 22, 2026

Award & Recognition · iHeartDogs.com and iHeartCats.com hit 50,000,000 meals donated to shelter pets in need

iHeartDogs.com and iHeartCats.com Donate 50 Million Meals to Shelters and Rescues

The Orange County-based company marks progress toward its goal of donating 1 billion meals to pets in need.

ORANGE COUNTY, CA — July 20, 2026