On the Shelf.
Categories, velocity, and merchandising — what's moving on specialty shelves and why.
Pets+ published its first Retailer's Choice Awards after a six-week vote across 35 categories
Voting ran in May and June, with winners published in the current issue alongside retailer commentary on why each product earned their vote.
3 min read · Oct 24
Dr. Tim's redesigned website answers the questions a store associate used to field
The Marquette, Michigan brand rebuilt the site around the questions pet parents ask every day, with product browsing by life stage and dietary need.
4 min read · Oct 23
BSB Products brought Carnilove Active Salmon to the UK in three bag sizes
The formula carries 26% fresh salmon and a 70:30 animal-to-plant ratio, available in 12kg, 4kg, and 1.5kg bags.
2 min read · Oct 23
Vital Essentials adds freeze-dried salmon treats to its single-ingredient lineup
Carnivore Meat Company launched Diced Salmon Treats under its Vital Essentials brand, adding a single-ingredient salmon format to the freeze-dried raw lineup.
2 min read · Oct 22
This story belongs to VeterinaryPracticeNow and does not run on PetRetailNews
The CatsOnly Stanley Marketplace hospital earned Cat Friendly Practice Gold from FelineVMA, recognizing feline-specific handling and care standards inside a veterinary clinic.
2 min read · Oct 21
ororo extended its Westminster sponsorship through 2028 without announcing a pet retail program
The heated apparel brand will design co-branded gear for the 151st and 152nd shows, available direct and at the event, not through pet stores.
3 min read · Oct 21
Build-A-Bear opens three specialty shops inside its Orlando ICON Park location November 5
The multi-level location carries the brand's first Pokémon shop, its fourth Hello Kitty collaboration, and a Promise Pets adoption zone.
3 min read · Oct 20
Petco Love launches eight-pet blind-box plush line at Petco stores starting October 26
The collection includes six standard pets and two rare variants, with proceeds supporting shelter pet adoptions.
3 min read · Oct 20
Fold Hill Launches Two Christmas Gift Boxes Under Ruffingtons at £10 and £15
Best in Show is a selection box of Ruffingtons favorites; 12 Days of Christmas is a dozen-treat festive gift.
2 min read · Oct 20
Subaru Donated $25,000 to the ASPCA Through iHeartMedia's Ad-Spend Partnership Program
The automaker's $25,000 donation to shelter animals came through iHeartMedia's nonprofit-partnership division, a structure that ties cause funding to advertising spend.
3 min read · Oct 19
Nulo Lands Hollywood Feed's 179 Stores Starting November 2
The sixth-largest pet food brand in specialty retail adds a 19-state regional chain, with select markets soft-launching October 19.
3 min read · Oct 19
PremieRpet put R$150,000 into a 12-month maned wolf study through Onçafari
The Brazilian super-premium manufacturer behind Natoo is funding a year of research on the species' movement patterns and habitat use.
2 min read · Oct 14
Huxley & Kent Ships Valentine's and St. Patrick's Product in December
The brand's nine-product seasonal collection ships in December 2026, with wholesale prebook orders closing November 15.
2 min read · Oct 13
Smalls Earned Clean Label Project Recognition Across Nine Fresh Cat Food Recipes
Eight recipes earned the Purity Award and one earned standard certification, making Smalls one of three brands certified alongside BIXBI and Freshpet.
3 min read · Oct 12
Joyride Dogs crossed $300,000 in rescue donations with a customer base over one million
The DTC harness and treat brand announced the milestone October 7 and set a long-term goal of $1 million in total contributions.
3 min read · Oct 7
Wuffes rebuilt its brand identity after landing 4,000 retail doors and serving 1.3 million dogs
The Wyoming-based dog supplement brand introduced a new logo, color system, and two positioning platforms as it expanded into retail.
3 min read · Oct 6
MPM Products promotes Samantha Greenwood to North America president
Greenwood spent four years as global chief marketing officer and helped steer the company through a private equity sale to Partners Group before taking the U.S.-based role in July.
3 min read · Oct 6
Rosewood launches nine-SKU Mr Men dog toy line ahead of 2028 feature film
Nine plush and latex designs timed to a four-year content programme that includes new animated series and a 2028 feature film.
3 min read · Oct 6
Jollyes opened its first store inside an Asda supermarket in Sheffield
The 2,700-square-foot location is the first time the UK chain has opened inside a grocer rather than taking a standalone site.
4 min read · Oct 2
Totoniks signs Karnlea to distribute venison blood toppers and treats in the UK
The line includes add-water powder toppers in 40g canisters and cold-pressed treats in 50g packs, pairing venison blood with New Zealand ingredients.
3 min read · Oct 2
Six of seven public pet-food manufacturers grew revenue in Q2, but the spread ran 0.3% to 15.5%
GlobalPETS analyzed seven publicly traded companies; Freshpet led at 15.5% growth, Nestlé trailed at 0.3%, and Central Garden & Pet declined 19% after exiting distribution.
4 min read · Sep 28
Two-thirds of European DTC pet food brands now sell through retail channels
A survey of 202 brands found 20% now sit on chain shelves, 29% stock independents or vet clinics, and 14% list on marketplaces.
2 min read · Sep 24
Mars launches consumer adoption hub as the manufacturer steps into the pre-purchase window
The hub offers pre- and post-adoption guidance from Waltham Petcare Science Institute, backed by a 26,000-person survey across 14 countries.
3 min read · Sep 24
JR Pet Products Launches 98% Meat Cat Paste and Six Single-Protein Dry Recipes
The cat paste marks JR's first feline product; the dry food uses one protein source throughout each recipe, including fats and oils.
3 min read · Sep 23