On the Shelf.
Categories, velocity, and merchandising — what's moving on specialty shelves and why.
Jollyes Grew 8.7% on Frozen Raw and Private Label While Others Chase Premium
A discount chain posted 8.7% growth by leaning into categories most indies reserve for the high end.
6 min read · Jul 18
VETRESKA Paid an F1 Driver to Sell Leashes. Does It Move?
A pet brand partnered with a Formula 1 driver to sell leashes. The question is not whether it is smart branding, it is whether it moves.
5 min read · Jul 18
AI Is Rewriting Your Customer's Purchase Path Before You Update Your POS
A customer walks in asking for a product you don't carry. She didn't ask her vet or a Facebook group. She asked ChatGPT.
5 min read · Jul 18
Marleybones Skipped Specialty and Went Straight to Pets at Home
Nine SKUs, national distribution, no indie warm-up. The move sets pricing and merchandising for everyone else.
5 min read · Jul 17
A UK Prescription Shift Would Hit Low-Income Owners Hardest
New poll shows Rx-only flea/tick policy would force vet visits low-income owners can't afford. What that means for your category mix.
5 min read · Jul 16
Why Chains Are Racing Into Second-Tier Markets While DTC Brands Wait
Chains are opening stores in Wrexham and Kidderminster, not London. If you run a regional store, your competitive moat narrowed.
6 min read · Jul 16
Royal Canin's Fresh Therapeutic Line Is Vet-Only by Design
Mars made its fresh therapeutic line vet-exclusive from day one. That's a channel strategy signal with real implications for your assortment.
5 min read · Jul 16