Every story we've run.
359 stories on the business of pet retail. Browse by section.
INABA Launched Complete Wet Food at Target Before Specialty. The Distribution Order Tells You What Changed.
The mass retailer got the brick-and-mortar debut for Churu's first complete wet food. The launch order is the story.
3 min read · Aug 28
Freshpet Is Talking to Wall Street About Growth. Indies Who Installed the Fridges Aren't in the Room.
The company's conference announcement lists specialty after grocery, mass, and digital. That order tells you something.
3 min read · Aug 27
Canidae Bought Celebrity Heat and a Charity Hook to Launch Heartland. The Question Is Whether Either One Moves Units.
Walker Hayes wrote the anthem, the Red Cross gets 1% of every sale, and Walmart has the exclusive. The retail play depends on whether the charity story justifies the shelf space.
3 min read · Aug 26
Revival Pulled Two Kitten Milk Replacers After Third-Party Manufacturing Broke the Nutrient Spec. The Company Cut the Supplier.
Third-party testing flagged low nutrient levels. Revival ran confirmatory tests, pulled product, and ended the supplier relationship.
3 min read · Aug 26
Spain's Cat Food Sales Jumped 12% While France's Pet Market Stalled. The Split Tells You Which European Partners Are Actually Growing.
Spain hit 6.1% growth, France posted 1%, and the UK landed at 4.9%. The distributor you pick determines which market you're actually in.
4 min read · Aug 26
LIX Pet Wellness Lands Zeigler's, Tests Whether Holistic Supplements Can Scale Through Traditional Distribution
The brand went regional instead of national. The money math only works if velocity proves out fast.
3 min read · Aug 26
PETS TODAY Adds Six Zones for Year 25. If You Don't Buy From Greece, Skip It.
Greece's B2B pet show segments its floor for year 25. If you don't source from the region, it changes nothing on your calendar.
3 min read · Aug 26
The August Promo Calendar Most Indies Will Skip (And the Four That Actually Move Product)
Raw myth-busting, football snackle boxes, muzzle workshops, and Neighborhood Pet Store Day, the four that actually work.
3 min read · Aug 26
Bocce's Renewed Its NFLPA License for Year Two. The Renewal Is the Tell.
The company cleared enough volume to justify another run. That's the signal independents should read.
2 min read · Aug 26
Will Federal Hemp Rules Pull Your Inventory Off the Shelf Mid-Season?
Earth Buddy is telling retailers to prepare for mid-year compliance risk. Most brands in the category aren't saying anything.
3 min read · Aug 26
Rosewood Split One Collagen SKU Into Three. The Bet Is You'll Stock All of Them.
The company launched a life-stage collagen line at PATS. The question is whether segmentation earns the complexity.
2 min read · Aug 25
Pet M&A Volume Fell 13%. Valuations Rose. That's the Signal.
Deal count dropped harder than dollar volume, and the spread between the two tells you who has leverage in 2026.
4 min read · Aug 25
Dr. Tim's Bets Sprinkle Supplements Can Win Shelf Space From Chews
The veterinarian-founded brand is betting a mealtime powder can solve the compliance problem chews can't.
4 min read · Aug 24
Hundreds of Independent Pet Stores Will Celebrate the Same Weekend. The Question Is What You Actually Do With It.
The foot traffic bump is real. The durable asset is what you do with the contact afterward.
3 min read · Aug 24
Anthropologie Expanded Barbour 200% Year Over Year. Pet Is the Category Test.
The heritage brand skipped pet specialty and went lifestyle-first. That distribution choice is the story.
3 min read · Aug 24
Pet Insurers Are Embedding Coverage Everywhere Except the Counter Where You Sell
Healthy Paws, Morrisons, and Foxen all chose platforms with recurring user data over retail counters. The pattern says something.
4 min read · Aug 24
Global Pet Expo Opens 2027 Registration. The Question Is What Changed.
Registration is open for the March 2027 show, paired with a redesigned Summit format and a shelter-pet storytelling partnership.
3 min read · Aug 24
Petco's Q2 Earnings Call Is September 2. The Number Every Indie Should Pull Before Then.
The call won't say your store's name. But it will tell you whether you outperformed the big box in the same quarter.
2 min read · Aug 24
PATS 2026 Promises Faster Product Discovery. The Question Is Whether the Infrastructure Actually Delivers.
The show added buyer support tools, but the real test is whether pre-arranged meetings beat walking the floor yourself.
4 min read · Aug 24
SuperZoo's Best New Product Is a Washing Machine Cleaner. The Question Is Whether You Stock It.
The award signals buyers are willing to test household-adjacent SKUs. Whether your customer base will buy it is a different question.
3 min read · Aug 21
PIF Is Calling China a 'Supported Entry.' The Real Question Is Whether You're Ready to Import.
Access to the show floor is the easy part. The hard questions start at the port, at the bank, and in your back room.
5 min read · Aug 20
Should You Stock a Brand That Launched on Chewy Before It Knocked on Your Door?
Genius Dog went straight to a national marketplace. When the pitch lands at your counter, the conversation is different.
3 min read · Aug 20
Zooplus Opens a Marketplace in Germany. The Question Is Whether You're Selling There or Competing With It.
The Munich retailer is letting third parties sell on its site. The model works for volume. It's harder if you built on curation.
4 min read · Aug 20
Friskies Built a Hobby Shop That Sells Zero Cat Food
A three-city tour with custom trading cards, 3D-printed figurines, and blind boxes. No retail partner named.
3 min read · Aug 19