The newsdesk

Every story we've run.

359 stories on the business of pet retail. Browse by section.

01 · Trade Press

The Honest Kitchen Added Fish to Its Clusters Line

The new recipe uses wild-caught salmon and whitefish, goes live October 1 at Petco, PetSmart, and independents, and is already on the brand's site.

3 min read · Sep 21

02 · Trade Press

IndiePet Sets September 26 as Neighborhood Pet Store Day for Independent Retailers

The event is structured as a marketing moment, not a discount day, landing in Q3 before Black Friday noise drowns out specialty messaging.

3 min read · Sep 19

03 · Trade Press

TRIXIE Will Exhibit at PATS 2026 With 13 Bundle Offers and a Soft & Strong Display Concept

The European supplier is offering pre-built assortments at promotional prices, combining bestsellers with new SKUs.

4 min read · Sep 19

04 · Trade Press

APPA opened Global Pet Expo 2027 registration this week

The March show runs at the Orange County Convention Center in Orlando, with The Pet Summit reimagined as a connection-driven extension.

2 min read · Sep 18

05 · Trade Press

This piece was held at the editorial gate

The source is sponsored marketing material with no news event, business development, or market data to report.

1 min read · Sep 18

06 · Brands & DTC

Wuffes launches dental powder line with egg antibody tech after retail breakout

The brand that landed PetSmart, Petco, and Tractor Supply in 12 months is launching a powder format and egg-yolk antibodies in a category where chews and water additives already own most of the set.

4 min read · Sep 18

07 · Trade Press

Pedigree Wholesale is running PATS 2026 as a first-look buying event for independents

The UK distributor is showcasing exclusive launches and refreshed ranges at Stand K10, with show-only promotional discounts for retailers who attend.

2 min read · Sep 18

08 · Trade Press

Petsense runs a Veterans Day checkout round-up for K9s for Warriors through November 11

The chain raised $130,000 last year from 157,000 customers rounding up an average of 81 cents, funding two service dogs.

2 min read · Sep 18

09 · Trade Press

France begins fining pet stores that sell dogs or cats under a new enforcement decree

The decree takes effect August 2, 2026, and makes selling a dog or cat in a pet store a fifth-class offense carrying a fine up to €1,500 per animal.

4 min read · Sep 18

10 · Trade Press

RAWZ launched a cat purée line built on goat milk and green mussels

The family-owned brand is positioning the line on hydration and joint support, using goat milk and green mussels as the functional ingredients.

3 min read · Sep 17

11 · Brands & DTC

Central Bark promoted its CFO to CEO after a 17% systemwide sales increase in Q2

Jason Perras held the CFO role for over two years at the Milwaukee-based franchise, which operates 45 locations nationwide.

2 min read · Sep 15

12 · Trade Press

Fressnapf, Jollyes, and ZU expanded their European store networks this summer and fall

Fressnapf added seven French stores in September, Jollyes launched three UK locations, and ZU acquired nine Portuguese spaces.

5 min read · Sep 15

13 · Trade Press

Oxyfresh launched a dental powder for dogs and cats, expanding beyond water additives

The company is positioning stores to move pet parents from occasional dental treats to daily-application routines, a format decision that shifts the shelf conversation from impulse to preventative care.

3 min read · Sep 15

14 · Trade Press

Non-Stop Dogwear launched a performance harness refined with athletes for pulling sports

The Norwegian brand worked with canicross and bikejoring competitors to refine the new Freemotion Harness Pro for movement under load.

3 min read · Sep 14

15 · Trade Press

Pet nutrition and tech companies raised new funding across four rounds

Lickicious raised $1.9M for a 60,000-square-foot facility, MAASH raised $14.1M for mycoprotein production, DocPharma raised $2M to add 100 dark stores, and Beta Bugs raised $1.1M for black soldier fly genetics.

5 min read · Sep 14

16 · Trade Press

PawzNDogz signs Southeast Pet to distribute snuffle mats across six-state US region

The Canadian brand built an international independent retail base before signing a US regional distributor.

4 min read · Sep 12

17 · Trade Press

VAFO Group bought Berlin DTC brand Pets Deli and plans to double its revenue by 2030

The Czech manufacturer aims to double Pets Deli's current 40 million euro annual revenue by 2030, combining the German brand's DTC position with VAFO's manufacturing capabilities.

3 min read · Sep 12

18 · Trade Press

Wuffable opens trade accounts for awareness dog gear after Crufts demand

The British brand spent nearly a decade supplying assistance dog organizations before launching consumer awareness gear at Crufts 2026.

3 min read · Sep 11

19 · Trade Press

Cheerble ships Wickedbone Air with replaceable shell and app control to specialty

The new model combines joystick steering and automatic play with a replaceable outer shell and updated Bluetooth range.

3 min read · Sep 11

20 · Trade Press

Chewy added 208,000 customers in Q2 as AI tools target labor cost across three operations

The company expects AI-related cost savings in the low tens of millions this fiscal year, scaling to about $50 million annualized next year.

4 min read · Sep 11

21 · Trade Press

Dogtopia opened a Dallas-Inwood franchise location on August 31

Jennifer Byrdsong, a former Regional Vice President at Compass Group, opened the location at 13520 Inwood Road after retiring from food service.

3 min read · Sep 10

22 · Trade Press

ökocat reopened nominations for its shelter grant program

The ökocause4paws program has donated more than 63,000 pounds of litter to over 35 shelters since 2018 and supported more than 9,000 cat adoptions.

3 min read · Sep 10

23 · Trade Press

BetterBone cut pricing nearly 20% and added a retailer portal after SuperZoo feedback

The plant-based chew brand reduced pricing by nearly 20% while adding a centralized retailer portal and redesigned packaging following distributor and retailer feedback at SuperZoo.

4 min read · Sep 10

24 · Trade Press

Pet People adds cat treats at PATS to chase specialty shelf space

The company is launching Salmon Creamies, Creamy Sticks, Bites, Chicken Flakes and Duck Fillets at the show later this month.

3 min read · Sep 9